Optimise your data and grow your audience
Informally helps you turn analytics into action. Use your data to inform and build stronger relationships with your audience.
Grow with insight, not guesswork
Run outreach and growth campaigns based on real behavioural data — not guesswork. Personalise messaging to what works and focus effort where it has the biggest impact.
Automatically group users by behaviour, interest or value so you can speak to the right audience with the right message at the right time.
Keep people engaged with fresh insights, alerts and content delivered through the channels they already use.
Optimise your data sharing platform for discovery with built‑in SEO tools to grow your audience in new and existing markets.
Demonstrate Your Expertise
Selling or sharing your data with your audience adds further credibility to your expertise. Build trust and strengthen loyalty amongst users, which increases your chances of boosting revenue.
Display Data Knowledge
Revealing your expertise can also position your organisation as a leader in gathering data. The insights you provide will prove invaluable to your audience and help to strengthen your authority.
Create New Opportunities
Whether you're a commercial business, charity, government body or anything else, sharing your data knowledge can foster new business and partnership opportunities, depending on your organisational goals.
Drive Innovation
Offering access to your data can help to encourage innovation, from product development to key scientific research and beyond. Once established, your audience can look to you as a go-to source for groundbreaking data that gives them a competitive edge.
Want to find out more?
It's easy to get started with informally. Our team is ready and waiting to answer your questions and can quickly set up a free demo so you can see how everything works first hand.