Informally vs Business Intelligence Tools: How do they compare?
Businesses seeking data-driven insights may be tempted to turn towards Business Intelligence (BI) tools to improve decision-making and optimise their operations. But if they have large amounts of data they want to share with a wider audience, just how suitable are BI tools for the task?
We compare the branding, monetisation and support aspects to highlight how Informally offers a clear advantage when it comes to managing and selling your data.
Branding
BI tools are designed for sharing data internally, which means there is little need to focus on the visual branding and branding elements. This limits how far the software can be used, especially when it comes to sharing data with your external audience. Whilst the basic functionality will be available, external users may be less likely to engage if the visual presentation is not in place.
With Informally, you have complete control over the look and feel of your data sharing platform and how your data is presented to users. You can design the shop from the ground up using intuitive drag-and-drop tools. It also comes with localisation features and AI integration, helping your audience to have a more user-friendly experience. They will also be able to access your data on any device or through your own API.
Monetisation
If you want to monetise your data using BI tools, this requires you to set up a standalone site to maximise its full potential. For example, any data monetisation features, including signups, free trials, pricing and subscriptions will need to be developed from the ground up, which is not only a time consuming but also quite an expensive project to undertake.
One of the key features of Informally is the ability to monetise your data in the same space it is being stored. This means you will only need to manage one source without the need to create a brand-new platform just to generate revenue from your data. Our platform allows you to set your own pricing structure, along with subscriptions, one-off payments, free trials and more, helping you to generate revenue in a multitude of ways.
Support
A major drawback that some non-tech staff face when using BI tools is their complexity and overcomplicated setup. Whilst those inside the IT department will be more comfortable handing the software, it may not feel as accessible to others in an organisation. The onboarding, help and support features are often quite underdeveloped, which can place a cap on the impact of the data itself.
Our aim is to make Informally as accessible as possible to users, making it easier for your audience to engage with and benefit from your data. You can add custom widgets and functionality so users can navigate and find the data they need, whilst our team is always on hand to deal with any specific issues or requests you may have regarding the setup or maintenance of your data sharing platform.
Make Your Data More Accessible
Naturally, you'll want to ensure your audience can access your data quickly and easily and in a way that benefits them. Whilst BI tools can help your team internally, transferring that functionality to your audience is a lot trickier, and the added time and cost involved will ultimately impact any revenue you manage to generate in the meantime.
Informally is here to help you get more from your data, offering support with everything from uploading and selling it, to helping you brand it and making it ready for your audience to access it securely. To find out how, get in touch and we'll find a solution that works for you.