Start your data-driven business
Launch your data platform, monetize insights, and scale your business using Informally. With the data economy valued at $200B+ and growing, now is the time to unlock the value of your data assets.
Follow these simple steps to unlock your data and turn it into a platform your audience will love.
1. Define your data products
Begin by identifying the key data assets that hold value within your organisation. The types of valuable data assets you hold will vary depending on your industry and the nature of your business, but typical data assets that may be of value to your audience can be broadly categorised into internal data, external data, transactional data, operational data and behavioural data. Where is it stored and what is its current condition in terms of readability and reliability? Classify the data based on value and use before assessing its quality and accessibility. This is an important first step, so take your time to review and clean up the data so you are satisfied it can be presented to the public.
2. Configure access and pricing
Think about the status of your data and the best way for your audience to access and understand its value. For example, is it raw data, processed data, analytics, insights, or a combination? Consider how your audience can use your datasets within their organisations and what they will look to take away from it. If you are selling your data, this will naturally lead to a discussion about price points. With Informally, you can set up monthly subscriptions, one-off payments, free trials and discounts - whatever works best for you and your audience.
3. Build your branded data platform
With your data now prepared and ready to go, the next step involves uploading or syncing it to Informally where you can set it up to be consumed by your audience. The process is made easy on our platform, as we accept almost any format that works for you, so there is no unnecessary manual work involved. Once uploaded, create a fully branded data sharing platform that is customised to your needs, allowing users to browse, purchase and use your data products.
4. Engage and retain customers
The data sharing website site will be the central hub for both you and your audience. Use your insights to inform and engage with users, building a community centred around your data. Tailor recommendations, reward loyalty and provide excellent customer support that enhances your standing. Reach out to your audience to let them know your data is accessible and invite them to test and apply it to their organisations for real-time applications.
5. Scale your data business
Whether you use Informally to sell data or simply to share it with your audience, it can be scaled up or down to meet your needs. There's no rush and you can build and develop your data business at a pace that works for you. The needs of your audience will likely change over time, and you can use informally's set of tools to easily adapt to these new requirements, so you can continue to provide the right data at the right time.
When you're ready, turn your plan into action. Launch quickly, learn from your audience, and iterate with Informally's flexible tools.