Share your insights with your audience

Create your own data sharing platform and unlock the potential of your data

You already have the data they're looking for.Informally just makes it easy to share it - via conversational AI, beautiful dashboards, APIs and more.
Boost your brand authority
Be the brand with the answers and become the go-to source for insights in your field
See how IRJ informs their industry
Engage with your audience
Help your customers make better decisions by understanding their knowledge gaps and delivering the answers they need

Generate revenue from your data
Offer one-off payment or subscription options for some or all of your data. Provide free trial access, premium features and more.
- Data Access
- API Access
- Data Access
- API Access
Multiple ways to share your data

Insights dashboards
Create beautiful, custom data websites without coding
| ID | Name | Value |
|---|---|---|
| 1 | Product A | 150 |
| 2 | Product B | 230 |
| 3 | Product C | 89 |
{
"data": [
{"id": 1, "name": "Product A", "value": 150},
{"id": 2, "name": "Product B", "value": 230},
{"id": 3, "name": "Product C", "value": 89}
]
}Auto-generated APIs
Provide programmatic access to your data through APIs
AI Integrations
Make your data accessible to AI models and LLMs
The publishing platform for data-rich organisations
Drive strategic decisions in your industry
Build your insights platform and create a unified space that contains all the critical industry information your customers need.
Give them the answers they need to make key strategic decisions and form closer working relationships.
Highlight confirmed orders and contracts to give insight into market activity. Share live tender opportunities to connect suppliers and buyers.
100 luxury apartments targeting young professionals

Turn your research into reach and revenue
You've done the hard work in gathering the data, now let informally take care of turning it into a product you can share with your audience.
Reduce the admin burden on your experts, boost efficiency and free up time to focus on other pressing tasks.
Use your insights platform to release findings as reports, presentations, dashboards or raw datasets – making it easy for your audience to access and extend its impact.
| ID | Name | Country |
| 123 | Pete | England |
| 124 | Jack | USA |
| 125 | Martin | Scotland |
| 126 | Sarah | Canada |
| 127 | James | Australia |

Demonstrate your expert knowledge
Your customers are keen to know the insights that your data holds. Helping them answer their key questions is great for your working relationship and cements your position as their go-to source.
Publish insights, trends and raw data - demonstrating your expertise and strengthening your position as a market leader.
Showcase your data, apply your branding and cross sell your products and services.
AI-powered logistics platform with $50M funding, targeting enterprise clients

Make your data discoverable and impactful
You know your dataset is valuable, we can help you consolidate your data and get it ready to package up and publish to your audience.
Provide context, methodology, and metadata for full transparency and reproducibility.
Enable researchers, institutions, and policymakers to build on your work and extend its impact.
| Species | Height (cm) | Leaves | Days |
| Brassica | 12.5 | 8 | 21 |
| Solanum | 45.2 | 15 | 35 |
| Triticum | 28.7 | 6 | 42 |
| Zea | 67.3 | 12 | 56 |
| Phaseolus | 38.9 | 10 | 30 |


See first hand how informally makes it easy to deliver your insights
"We’re able to present our data in a way that's very convenient for our subscribers, so they can quickly find the information they value. The platform takes care of almost everything, which allows us to focus on the data our customers need."





















With Informally, you can create the all-in-one data sharing platform that your audience wants
Showcase your insights
Create beautiful pages for your content and insights
Use our drag and drop editor to create different dashboards. Mix charts and tables with videos and written analysis - whatever suits your data best.

Apply consistent branding
Customise the look and feel of your website to match your brand with no coding required. Set fonts, colours, corner types and more.
Design for your unique dataset
Pick from a wide range of different visualisation options from tables to sophisticated charts and interactive maps. Allow users to browse, search and filter your data.
Easily import or integrate your data
| Name | Size | Opened | Actions |
|---|---|---|---|
| DEN | 776 km² | 1999 | |
| MCO | 54 km² | 1981 | |
| DFW | 69.6 km² | 1974 |
Easily import your content and data
Does some of your data currently live in spreadsheets? You can easily upload files or load automatically from google drive, dropbox and other cloud storage locations.
Do you have data in databases or APIs? No problem, we have connectors for most standard SQL and NoSQL database engines, connectors for many well known APIs and for your custom APIs.
Only import the data you want to share
Informally will only include the data you want to publish. Use our processing pipeline to strip sensitive data, anonymise and more.
Control data access
Add users by invitation only or enable public sign-ups. Provide data for free or enable limited free trials, one-off purchases or different subscription plans.
Integrate with SQL Databases
SQL Databases
Connect to Postgres, MySQL, SQL Server, and other SQL databases. Secure, reliable connections for your structured data.
Integrate with APIs
REST APIs
Connect to REST APIs, webhooks, and custom endpoints. Real-time data sync and automated updates.
Integrate with GraphQL databases
GraphQL Databases
Seamlessly connect to GraphQL APIs and databases. Flexible querying and efficient data retrieval.
Integrate with the tools your team already uses
Connect Informally with your existing data stores, workflow tools and platforms
Advanced visualisations, AI integrations and more
Tailor your platform to your audience
Create advanced interactive visualisations and tools to allow your users to access your data in the ideal way for them.

Enable email alerts and API Access
Allow your customers to sign up for API access or for email notifications whenever data changes that is of interest to them.
Understand your customers' needs
View analytics on how your customers are consuming your data and insights. Allow users to ask you specific questions about your data.
Creating conversational AI
Enable your customers to interact with your data through natural language conversations, making insights more accessible and intuitive.
Data privacy, security & compliance
Informally takes data protection seriously. We use industry-standard encryption in transit and at rest to safeguard your information.
All personal data is anonymized where possible and processed in compliance with GDPR, CCPA, and other international standards.
Our platform is built with security-first architecture, including role-based access controls and detailed audit logs.
You stay in control of your data. We never sell, share, or use your information for purposes outside your explicit instructions.
Customize dashboards and integrations with your own secure widgets and branding, using our developer tools.
Easily connect to trusted sources such as SQL databases, REST APIs, and private datasets—securely and seamlessly.
Developers
Explore Informally's open data infrastructure, designed for developers. Discover how you can build, integrate, automate and innovate with our data publishing tools.
Informally for DevelopersConnect to Custom APIs
Connect to custom APIs and configure exactly how we proxy data to other APIs. Full control over data flow and transformations.
Add Your Own Web Components
Informally lets you add your own web components to visualize data and let users interact with it how you want.
API and AI Integration Tools
We have tools for creating APIs and AI integrations that developers can use to extend the platform.
See how informally compares to other options
It's easy to get started
Add your first data source
Connect Informally to your databases, APIs and spreadsheets securely and easily
Create a dashboard
Design dashboards and reports that give your customers the answers they are looking for
Publish to your audience
Publish your insights website and start delivering insights directly to your customers